Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing company, announces a broadened SEO service for plastic surgeons, concentrating on on-line presence, person interaction, and practice growth. Lauren's focus on ROI and passion for finding the essential details that transform campaigns from excellent to fantastic consist of creating a grand scale multivariate test structure making use of fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast technique for predicting ROI before media financial investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey began her job as a firm account person for a selection of pharma brand names and later pioneered the advertising effort to launch a first-of-its kind portal in the glasses and eyecare space.

He leads a group of media approach, media preparation, media acquiring and media execution experts that collaboratively ensure that project objectives are achieved in order to maximize interactions and ROI. Lauren's profession in electronic and media started in the 90's, just as electronic ended up being a feasible marketing network.

While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.